Why Amy Porterfield Failed Meand How I Found My Ideal Coach

Stop Selling, Start Listening: The Consultative Sales Revolution for Wellness Pros

If you’re a wellness consultant trying to break into the corporate world, let me hit you with a truth bomb that could change everything: most of us are selling the wrong way. 😳

When I first started my journey as a corporate wellness coach, I did what everyone else was doing—built courses, joined big coaching programs, followed high-profile names like Amy Porterfield (more on that later)—and guess what? It didn’t work. Not really. Definitely not for me.

Then I met Gieo. My coach. My guide. The person who completely shifted how I approach sales, service, and success.

In this blog post, I’m sharing the top lessons from my recent interview with Gieo—plus why this information is so critical if you're trying to sell corporate wellness in a way that actually works (and feels good). Whether you’re a fitness coach, mindset mentor, or holistic healer—pull up a chair. This one’s for you.

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Watch the video here:

Listen to the episode here:

🎯 Lesson 1: You Don’t Need to “Sell”—You Need to Have Conversations

Here’s the first major shift: selling is not about pitching. It’s about listening.

Gieo calls it “consultative selling,” and it’s basically magic. You’re not pushing a program down someone’s throat. You’re asking questions to understand what they truly need—then seeing if you’re the right fit to help.

When I role-played this with Gieo, I realized I was trying to fit everyone into the same box. “Here’s my program. Here’s my platform. Buy it.”

But what I should have been saying was, “Tell me what you and your team are struggling with.” And then listening. That one tweak? It changed everything.

✨ Pro tip from Gieo: Think of every sales call as a hypothesis. You’re testing an idea—what if this is the problem I’m meant to solve for this person?

🧠 Lesson 2: Your Program Isn't for Everyone (And That’s a Good Thing)

Gieo and I both believe that heart-centered coaches shouldn’t work with everyone. We’re here to serve, not to chase.

That’s where niching comes in. And yes, we know—everyone talks about finding your niche. But Gieo broke it down on a deeper level. It’s not just about demographics or industry—your niche lives in the specific problem you help solve and how you solve it.

For example: maybe you help HR directors reduce burnout on high-performing teams. Or maybe you teach financial firm execs how to implement walking meetings and mindfulness to boost productivity.

🎯 That’s niche. That’s specific. That’s gold.

When you niche deeply and intentionally, your ideal clients start coming to you. And the ones who aren’t a fit? You’ll be happy to refer them out.

🧲 Lesson 3: Not All Coaches Are Aligned (and That’s Okay)

Let’s talk about the elephant in the Zoom room: not every coaching program is built for you.

I shared in the interview that I originally joined Amy Porterfield’s course back in 2021. Amy’s brilliant, don’t get me wrong—but I ended up surrounded by “online coaching junkies,” constantly chasing the next shiny object instead of building something solid. The experience left me jaded and distrustful… until I found Flow-Based Prosperity and Gieo.

His style? Integrity-based. Relationship-first. No fluff. And the biggest difference? He won’t let you fail—but only if you’re the right fit.

That’s a huge lesson for all of us wellness pros. You can be selective. In fact, you should be.

💰 Lesson 4: Understand the Value of What You Offer

When Gieo asked me what one corporate wellness client is worth in my business, I said $100K.

His response? “Then a course that teaches how to sell that program is worth at least $10K.”

Mic. Drop. 🎤

Too many wellness coaches underprice themselves because they think they're selling a "nice-to-have" instead of a strategic asset. But if your program reduces turnover, boosts morale, and helps a company retain top talent, you're not offering yoga or coaching—you’re delivering a competitive advantage.

That’s not a “maybe someday” offer. That’s a six-figure solution.

📞 Lesson 5: Informational Interviews Are Your Secret Weapon

If you’re not sure what corporate clients want—ask them.

Gieo shared a strategy I now swear by: reach out to company leaders (especially those in $10M–$20M businesses) and request a 15-minute informational interview. No pitch. No pressure. Just, “I’m creating something new, and I’d love your perspective.”

You’ll be amazed how many people say yes—and how many turn into actual clients.

I’ve personally seen this work again and again. Because when you enter into conversation without an agenda, people feel it. Trust is built. And real needs emerge.

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🧘‍♀️ Bonus Wisdom: Trust Your Intuition

Let’s get woo-woo for a sec. 😉

Both Gieo and I believe your inner wisdom is your most powerful sales tool. That’s why meditation, nature time, and inner quiet aren’t luxuries—they’re strategy.

Gieo’s sister built a million-dollar massage practice by listening to what her clients were saying and noticing where they migrated (literally, she followed her clients from Long Island to Vail!). She let her business be guided by real relationships—not algorithms.

This kind of success is available to you, too. But you won’t find it by forcing offers or copying other coaches. You’ll find it in silence, strategy, and soulful service.

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💡 Final Thoughts: The Wellness Sales Revolution Is Here

If you’re a wellness consultant trying to grow your corporate client base, here’s what I want you to take away from my interview with Gieo:

• Selling doesn’t mean pushing. It means listening.

• Not every client is your client.

• You’re not just building a program—you’re building a movement.

• You are allowed to do this your way.

• And with the right support, you’ll never have to do it alone.

So many of us are done with the hustle. We’re ready for harmony. For flow. For fun. That’s why I’m now teaching other wellness consultants how to do this work—through conversation, connection, and true calling.

And if this resonates, come join me. Let’s build the kind of business that feels like breathing—and leaves a legacy of healing behind.

Links mentioned today:

• Gieo: www.onetruecalling.io

• Flow Based Prosperity Mastermind www.onlinetrainingforentrepreneurs.com

• Joseph Rodrigues YouTube: @josephrodrigues

• Joseph’s entrepreneur channel: @iamjoseph

#WellnessConsulting #CorporateWellness #ConsultativeSelling #HeartCenteredBusiness #EntrepreneurMindset #LeadershipDevelopment #BurnoutRecovery #FlowBasedSuccess #AuthenticSales #OneTrueCalling

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