How to Price a Wellness Day with Confidence

(Even If You’re "Just" a Yoga Teacher)

You know that anxious voice in your head that whispers,

“What if I charge too much and they ghost me?”

“What if I undercharge and end up resentful?”

“Can I really charge $5,000 for a Wellness Day?”

Let’s settle this once and for all: Yes, you can.

And you should.

In fact, learning how to confidently price your Wellness Day could be the very thing that unlocks consistent revenue, builds your reputation as a trusted expert, and gets you booked again and again.

But first, let’s start with what a Wellness Day really is—and why it’s more than “just a few hours.”

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A Wellness Day Is Not Just a Lunch Hour

It’s a curated, high-impact event designed to boost morale, reduce stress, and show employees they matter.

You’re not just bringing yoga or breathwork.

You’re bringing energy.

You’re bringing transformation.

You’re bringing an experience that most companies desperately need—and don’t know how to organize themselves.

I like to think of a Wellness Day like planning a wedding (minus the bride drama).

You’re the planner. The DJ. The caterer. The vibe creator.

So let’s charge like it.

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Common Pricing Fears (And Why They’re Lies)

If any of these sound familiar, you’re not alone:

• “I’m just a yoga teacher. Who am I to charge $3,000?”

• “What if they think I’m too expensive?”

• “I don’t know what’s ‘normal’ to charge.”

• “I forget to include all my time and planning.”

Let’s bust those real quick:

🛑 You are not just anything.

🛑 Companies will pay for value when they understand it.

🛑 Pricing isn’t about guessing—it’s about strategy.

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The Real Value You’re Providing

What does a well-run Wellness Day do?

✔ Lowers stress

✔ Increases productivity

✔ Improves communication

✔ Builds trust in leadership

✔ Inspires healthier habits

It also makes the company look amazing for caring.

That’s worth something.

And most importantly, you’re not selling hours—you’re selling outcomes.

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The Pricing Formula That Works

1. Start with your core offer

What are you bringing?

• You

• 2 trusted vendors

• Setup + breakdown

• Employee invites + flyers

• Follow-up materials

This is a full experience, not a drop-in.

2. Choose vendors based on the company’s needs

You’ll figure this out during the discovery call.

Some go-to vendor ideas include:

• Chair massage therapists

• Sound healers

• Healthy chefs (yes, with samples!)

• Financial wellness speakers

• Mental health professionals

• Health insurance reps (who can reveal hidden benefits)

• Your local med spa or even your vet (yes, pet wellness is real!)

Keep a roster. Rotate based on theme, season, or focus.

3. Calculate actual costs

• Vendor fees

• Flyers & decor

• Any food or drinks

• Venue or space needs (if any)

• Your time (planning, coordinating, delivering, following up)

💡 Tip: Use Canva for digital invites and signage. Reuse templates to save time.

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Add Your Profit Margin (Yes, You Deserve One)

Once you total the base costs, add 30–50% for profit.

That’s not greedy. That’s business.

Example (please keep in mind size of team and economic status of the community you are working inside of):

This example is based on high end team of 200 employees:

• Base cost: $2,400

• Add 40% = $960

• Final price: $3,360

Round it up and offer clean package options:

✅ Half-day (3 hours) – $3,500

✅ Full-day (6 hours) – $5,000

Want to include lunch? Add $300–$500 depending on headcount. Want to go all out? Create a $7,500 premium package.

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Mistakes to Avoid

❌ Pricing by the hour

❌ Forgetting your own planning/setup time

❌ Undercharging out of fear

❌ Saying “yes” to everything without scope

❌ Assuming a company “can’t afford it”

Remember: many companies already have a wellness budget or stipend.

One of my clients had a $1,000/year personal training stipend—and she used it all with me.

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Position Yourself as a Strategic Partner (Not a Vendor)

This is the biggest shift I want you to make.

You are not a service provider. You’re a partner in their team’s transformation.

Talk less about “corporate wellness.”

Talk more about:

• Reducing burnout

• Improving communication

• Supporting employee retention

• Boosting morale

• Helping them look like heroes to their team

One of my clients calls it “Team Wellness.”

I love that. It changes the energy completely.

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Accepting Payment (Keep It Simple)

You don’t need fancy systems to start. Here are some easy ways to invoice:

• Canva PDF Proposal + PayPal or Stripe link

• Google Doc with clear breakdown + payment button

• ThriveCart (my personal favorite—one-time fee, all-in-one tool)

• Square or QuickBooks invoicing

• Add clear terms: 50% deposit to book, balance due 7 days before event

That 50% deposit protects your time and locks in the commitment.

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Build Your “Back Pocket” Offer

Always have a Wellness Day offer ready to go.

So when someone says, “Hey, we’ve got 25 employees and want to do something fun,”

you say, “Great! I have just the thing.”

Have your vendor team on speed dial. If one can’t make it, you’ve got backups.

Be the wellness pro who’s ready. That’s who gets referrals.

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Action Steps

Here’s your to-do list this week:

✅ Create your Wellness Day menu (core offer, vendor options, package prices)

✅ Do a mock budget

✅ Add your profit margin

✅ Practice your pitch with a coach or inside the Skool group

✅ Reach out to 3 potential vendors or partners

And if you don’t feel ready?

Do it anyway.

Because every time you lead a Wellness Day, it gets easier.

You build more confidence.

You learn.

You grow.

And most of all—you change lives.

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Final Thoughts: You’re Not “Just” Anything

You’re not just a yoga teacher.

You’re not just a sound healer.

You’re not just a coach.

You are the glue.

The guide.

The bringer of balance in chaotic workplaces.

So price your Wellness Day accordingly.

Because what you offer isn’t fluff.

It’s the future of work.

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About Kathie Owen

Kathie Owen is a heart-centered corporate wellness consultant and mindset coach with 25+ years in fitness and leadership.

She helps teams reduce burnout, build better habits, and feel amazing—one heart at a time. Through her signature Wellness Days, she brings real transformation into workplaces that want more than just a yoga mat in the breakroom.

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