Why Better YOU Programs Get Better Engagement (and Even Better Results)

“Now more than ever, employers must support the mental and physical well-being of their employees.”
—Amanda Haster, SHRM

Employee wellness is no longer a luxury—it’s a strategic advantage. Yet most wellness programs barely move the needle. They launch with good intentions but quickly fizzle out, plagued by low participation and even lower impact.

So why are our Better YOU Challenges the exception?

Why do we consistently see 4x higher engagement, happier teams, and measurable improvements in employee health?

Simple: We build healthy, happy teams one heart at a time.

Let’s break down exactly why our approach works—and why your company’s culture will never be the same once you experience a Better YOU challenge.

The Wellness Wake-Up Call

Let’s face it: the numbers are staggering.

Over 70% of employees struggle with work-life balance
80% report high levels of work-related stress
60% are overweight or obese
Over 10% are diabetic and another 40% are pre-diabetic
And a whopping 73% are actively looking for ways to improve their personal wellness

Employees are overwhelmed, under-supported, and desperately seeking solutions. That’s where we come in.

What Makes Better YOU Different?

You’ve seen the corporate wellness programs with glittery brochures and zero follow-through. They often fizzle after the first week.

Better YOU is different—because it’s built for real people living real lives. Here’s how we do it:

1. Better Engagement Starts with Better Topics

Want to grab attention? Talk about what employees actually care about.

Our wellness challenges hit the sweet spot with relatable, results-driven topics like:

Fat loss (without the fad diets)
Stress management (hello, boundaries and breathing!)
Nutrition made simple (no more guilt around food)
Fitness that fits real life (not just the gym junkies)

By focusing on topics that matter, we get employees to opt in and stay in—even those who never imagined themselves joining a “wellness program.”

2. It's Personal—Because Cookie-Cutter Doesn’t Work

This isn’t a one-size-fits-all program. Every employee receives a personalized wellness plan based on:

Their current health
Their lifestyle
Their individual goals

When wellness feels custom-tailored instead of corporate-mandated, employees are more likely to stay engaged. That’s the secret sauce of long-term behavior change.

3. Inclusive, Approachable, and Just the Right Length

We believe everyone deserves to feel better—no matter their starting point.

That’s why our challenges are:

6 to 8 weeks long—enough time for real change, not burnout
Designed for every fitness level—whether you’re a marathoner or just bought your first pair of sneakers
Flexible and fun—because nobody wants to feel shamed into wellness

Better YOU meets people where they are and walks with them to where they want to go.

4. Built-In Fun, Teamwork, and Social Support

Here’s what really sets us apart: we make wellness fun again.

Each challenge includes:

Team-based competitions
Interactive leaderboards
Motivational check-ins
Support from coaches and peers

This isn’t about shaming anyone into better habits. It’s about building a culture of encouragement that becomes contagious.

When employees laugh together, cheer each other on, and celebrate their progress as a team, wellness becomes a shared journey—not a solo struggle.

5. Results That Go Beyond the Scale

We’re not just counting steps—we’re changing lives.

Employees who complete Better YOU Challenges report:

Better sleep
More energy
Lower stress
Healthier habits
And yes—weight loss and improved biomarkers, too

But even more importantly, they walk away with confidence, clarity, and community. That’s something a Fitbit can’t measure.

Why Engagement = Results

Here’s a truth most programs ignore:

You can’t get better results without better engagement.

Signing up is easy. But sticking with it—that’s the game-changer. At Better YOU, engagement doesn’t mean “checking a box.” It means employees are:

Logging in
Participating in weekly challenges
Sharing wins and setbacks
Supporting each other
Making real behavior changes

And that’s why we get 4x the industry average engagement.

Because when people feel seen, supported, and inspired, they show up differently.

Local Commitment, National Impact

We’re proud to be rooted in Texas, but our impact reaches across the country.

Over the past 12 years, we’ve delivered customized wellness solutions to over 200 companies—from local businesses to national brands.

We’ve helped teams bounce back from the post-pandemic slump and build stronger, healthier cultures in its place.

And we’re just getting started.

Trusted by Great Companies

Companies trust us because our programs actually work. Not only are our challenges effective—they’re a blast to participate in. And that’s a win-win for leadership and employees alike.

Whether your team is on-site, remote, or hybrid, our challenges seamlessly integrate into any environment. No awkward rollouts or complex tech needed.

Just real wellness that meets people where they are.

Ready to Build a Healthy, Happy Team—One Heart at a Time?

If you’re tired of wellness programs that don’t deliver, we invite you to experience the difference with Better YOU.

Your team doesn’t need another webinar—they need a personalized, engaging, and fun challenge that sparks real momentum.

That’s exactly what we deliver.

So if you’re ready to boost morale, reduce burnout, and create a thriving workplace culture…

Let’s talk.

Because when you invest in your people, they invest in you.

And when you build healthy, happy teams—one heart at a time—everyone wins.

About Kathie Owen

Kathie Owen is a nationally recognized Corporate Wellness Consultant, fitness expert, and mindset coach with over 20 years of experience helping teams thrive from the inside out. As the founder of Top Workplace Wellness, Kathie has partnered with hundreds of companies to design and deliver wellness programs that are fun, engaging, and rooted in science-backed behavior change. Her signature Better YOU Challenges combine fitness, nutrition, mindset, and stress management to create real results—and real culture shifts.

Known for her upbeat energy and heartfelt approach, Kathie believes that wellness isn’t about perfection—it’s about connection. She’s passionate about building healthy, happy teams one heart at a time and helping employees feel seen, supported, and inspired.

When she's not coaching or speaking, you’ll find her walking her dog Rusty, hosting motivational events, or leading Toastmasters with a contagious smile and a clear mission: to make workplace wellness personal again.

#WellnessWithHeart #MeetKathie #CorporateWellnessExpert #BetterYOU #EmployeeEngagement

This Isn’t Your Average Step Challenge—Why Better YOU Delivers Real Results

Why Better YOU Programs Get Better Engagement (and Even Better Results)

“Now more than ever, employers must support the mental and physical well-being of their employees.”

—Amanda Haster, SHRM

Simple: We build healthy, happy teams one heart at a time.

The Wellness Wake-Up Call